Image suits up, too
By Larry Weisman, USA TODAY
Date in print: Mon., November. 28th, 2002, USA Today

A R T I C L E  S U M M A R Y

According to Cleveland Browns Rookie Receiver, Andre Davis, “Anytime you have the opportunity to speak to the media and get on TV, I think you want to let people know what kind of person you are, that you take the game seriously and you take yourself seriously," Davis, who already has his eye on a future in real estate says, "You never know who's watching."

Davis, 23, is part of a younger generation of NFL players who want to use their time in the spotlight as a launching pad for other ventures. They see media exposure as a way of cultivating an image, and they'll put extra effort in their dress, composure and mannerisms to do it.

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It’s Hit or Miss When Jocks Jockey for the Mic
By: JOHN DEMPSEY
Date in print: Mon., Dec. 9, 2002, Variety Weekly

A R T I C L E  S U M M A R Y

"There's a huge need for sports analysts in the marketplace, and the demand is only going to get bigger," says Wendy Burch, who runs a company that helps players learn to communicate with an audience through television.

At least four new 24-hour all-sports cable networks are planning to start operations in the next year or so. That's why even average players who are articulate, personable and passionate about their sport start knocking on the doors of talent agents and media gurus while they're still in the middle of their playing career.

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